2025 Alipay+ Travel Bonanza Campaign

Where the promise of travel meets the possibility of luck.

将旅行与幸运的主题，转化为消费者愿意参与的现场体验。

A pop-up activation at TRX in Kuala Lumpur, translating the online Travel Bonanza campaign’s themes of travel and luck into an interactive physical experience. Themed installations, games, and rewards guide visitors through check-in, challenges, and prize collection, connecting the online campaign with in-person consumer engagement.

位于吉隆坡TRX 的线下快闪活动，将线上 Travel Bonanza 的“旅行”与“幸运”主题转化为可参与的现场体验。通过主题装置、互动游戏与奖励机制，串联签到、挑战及领奖流程，连接线上活动与线下消费者互动。